WEBINAR: Sustainability in Pet Care

Description

Join Alex McKinnon, co-founder of Kinn Inc. and co-author of Sustainability in Pet Care, for an inspiring webinar that explores the “why” behind the book and the practices shaping a healthier, more sustainable pet care industry. Drawing on real-world examples from leading facilities and experts, Alex highlights actionable strategies that improve animal welfare, empower staff, protect the environment, and strengthen financial performance. 

What You’ll Learn 

1. Better Outcomes for Pets – Why enrichment isn’t optional. Discover how structured activities like scent rooms, agility courses, and training games reduce stress, improve adoption rates, and strengthen client satisfaction. 
2. Supporting and Empowering Staff – How living wages and career pathways reduce turnover, preserve institutional knowledge, and raise overall service quality. 
3. Protecting the Environment – Proven cleaning innovations that cut water waste by up to 75%, lower chemical use, and improve sanitation while saving staff hours. 
4. Achieving Time and Cost Savings – How time studies streamline workflows, reduce inefficiencies, and free staff for high-value, revenue-generating care. 
5. Integrating the 4 P’s (Pets, People, Planet, Profits) – A framework for holistic sustainability that aligns animal care, staff well-being, environmental stewardship, and financial health. 
6. Future-Proofing Your Business – Why ongoing education, conferences, and industry networking are critical to staying competitive and adaptive in a changing pet care landscape. 
7. Long-Term Thinking – How shifting away from “quick fixes” to lasting solutions builds stronger teams, reduces costs, and creates enduring sustainability. 

Alex will also share the founding story of Kinn Inc., built alongside his co-founder DeDe, and close with practical education on the Kinn Kleanbowl system. 

This webinar is ideal for pet care facility owners, managers, and professionals who want to elevate their standards of care while building a resilient and sustainable future.

Alex McKinnon is the co-founder of Kinn Inc. and author of Sustainability in Pet Care. With more than 30 years of leadership experience at global companies, Alex has built his career at the intersection of innovation, design, and purpose—leading multi-million-dollar businesses across the U.S. and Europe with a focus on sustainable, meaningful growth. In 2011, he co-founded Kinn with a simple but powerful belief: better care for pets begins with better choices for people and the planet. Through Kinn and his writing, Alex continues to champion innovations that improve animal welfare, empower staff, and support the long-term sustainability of the pet care industry.