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The Modern Reservation Strategy: Turning Online Inquiries into High-Trust, High-Value Bookings

February 18, 2026 1:00 PM - 2:00 PM (CST)

Description

Many pet parents don’t pick up the phone first, but that doesn’t mean they don’t want to talk!

In this webinar, Lori Davis of Paramount Success Group will break down the modern reservation process and explain why pet parents who will pay more for premium care appreciate personal, consultative conversations about their pets. You will learn how Reservations Specialists turn online inquiries into highly profitable reservations by building trust, asking the right questions, and guiding pet parents toward higher-value services that increase revenue, elevate the pet’s experience, and drive long-term loyalty.  

By attending this webinar, you will learn how to:
  • Increase conversion rates from online inquiries and “calls for information.”
  • Raise the average value of every reservation without being “salesy."
  • Shorten the path from first inquiry to first booking.
  • Standardize a modern reservation process.
  • Turn first-time reservations into long-term, high-value clients.
  • Guide pet parents toward higher-margin services that improve the pet's experience, pet parent trust, and overall business performance.


As the founder and visionary behind Paramount Success Group and My Reservation People, Lori is passionate about helping small businesses in the pet industry achieve unimaginable success! Lori holds a degree in Management and Employee Relations and holds a Certificate of Leadership Excellence from Harvard University. She began her career in sales, later owning two small businesses in Texas before relocating to Connecticut. As a professionally trained business coach and project manager, Lori attributes her consulting success to proven hiring and onboarding practices, strategic pricing models, successful sales and customer service training, effective leadership and team development, and a clearly defined communication strategy across all channels. Lori lives in Newport, Rhode Island, and spends time in Connecticut and New Hampshire, visiting her grown children, one grandson, and a lively lab named Huckleberry.

Time

1PM CST

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Contact Information

Name: IBPSA Events
Email: events@ibpsa.com
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